IOM summarizes workshop on facilitation of State Health Exchange communication
Posted on February 15, 2012 |
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Under the Affordable Care Act (ACA), many more Americans will be eligible for health insurance through state insurance exchanges by 2014. Many of these individuals are among the 90 million American adults who lack basic health literacy – the ability to process and understand the information needed to make appropriate health decisions. The IOM Roundtable on Health Literacy held a workshop on July 19, 2011, that explored ways in which health literate communication techniques can improve communication to potential enrollees. The workshop focused on lessons learned from existing exchanges, the effect of exchanges on consumers, the relevance of health literacy to the exchanges, and the current best practices in developing materials and communicating with consumers.





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